Common Ecommerce Templates Design Mistakes That Could Destroy Your Online Sales

Building an ecommerce store your customers will love is really important! Avoid these common ecommerce templates design mistakes that could easily destroy your online sales!

So you are interested in building your own ecommerce store? That’s great! As you probably know using ecommerce templates is the best way to build an ecommerce website today. It is easy, simple, affordable, and quick. However, choosing the right ecommerce template is not as easy as it sounds. There are a lot of things you should keep in mind, and one of the most important ones is the design of the website.

You surely want to build an ecommerce store your customers will love. In order to do that, you need to find the right design that will help you move your business to the next level and allow you to showcase your products or services in the best way possible. Building an ecommerce website your customers will love comes down to two things – understanding human psychology and testing the small elements. You need to ask yourself – how do people use, view or browse your website? Although testing is the final step of the decision-making process, conversion studies are a perfect place to start when choosing a template and customizing the design of your website.


In order to choose a design your customers will adore, you need to avoid these common ecommerce templates design mistakes that could easily destroy your online sales:

  • Lack of a clear and apparent value proposition – A powerful value proposition is your reason as to why online shoppers should purchase from your online store when they also could purchase from the competition. Unfortunately, not only do many ecommerce templates websites have poor value propositions but they also can’t present your products you are selling in the best light possible. You need to find an ecommerce template with an apparent and clear value proposition.
  • Misguided and unclear product descriptions – You need to keep in mind that online buyers can’t touch, smell, or try the products you are selling and that is why product descriptions are very important. There are ecommerce templates that don’t really pay attention to product descriptions and there is usually no space to write your product descriptions and the result is unclear or misguided product descriptions. You need enough space to add a photo of the product you are selling and enough space to write clear product description with all details included.
  • No visual hierarchy – You don’t have to be a professional web designer to understand and realize the importance of a visual hierarchy. With the right visual hierarchy in place, you can easily navigate your ecommerce website as actions start to become noticeable due to the design of the website. If you want to maximize your sales and boost your online revenue, visual hierarchy is the key to attracting visitors to your site and convince them to stay and purchase your products. Find ecommerce template that appreciates the importance of visual hierarchy.

Another very important thing when choosing ecommerce templates is to make sure the website looks trustworthy. After all, this is your online business and if the template you’ve chosen doesn’t look trustworthy it means that your online business won’t look trustworthy even.

Choose a template with professional and simple design, that looks modern and trustworthy at the same time. This is the perfect combination that will help you grab visitors’ attention and convince them you are the right store for their needs! Stick to stylish, clear, unique, responsive, and licensed ecommerce websites templates only!